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Case Study:Royal Circuits
Case Study:Royal Circuits
Problem
Statement
Royal Circuits was looking to improve their internal processes and at Geekbears we helped them find a solution. We designed and developed a customer portal and an online ordering tool to become more efficient.
Royal Circuits is one of the lead Circuit Board producers in Silicon Valley offering PCB manufacturing with fast lead times.
Our Process
Discovery Phase
UX/UI Phase
Development Phase
Our Process
Discovery Phase
UX/UI Phase
Development Phase
Project Duration
6 months
35+ screens
User Research
User research is the phase in which we start planning the project and do the research of all the information in order to make a vast analysis, synthesis and to create insights to solve the user’s needs. This is how we can provide optimal results that allow our customers make important business decisions and give them the confidence they need.
User Persona
John Williams
Demographics:
- Age: 35-45
- Gender: Male
- Education: Bachelor’s degree in electrical engineering or related field
- Occupation: Product or hardware design engineer, or electronics project manager
- Industry: Electronics, automotive, aerospace, or medical devices
- John has been in the electronics industry for 10-15 years and has experience working with various PCB manufacturing companies.
- He is responsible for the design and development of electronic products and works closely with suppliers to ensure the timely delivery of quality components.
Goals:
- John’s primary goal is to deliver high-quality electronic products that meet or exceed customer expectations.
- He faces challenges in managing the supply chain to ensure the timely delivery of components and managing costs to stay within budget.
- John is also interested in exploring new technologies and innovations that can help him stay ahead of the competition.
Frustrations:
- John is frustrated with suppliers who do not provide clear and detailed specifications, resulting in errors or delays in the manufacturing process.
- They are also frustrated with suppliers who are not responsive to their inquiries or do not provide adequate customer service.
- The buyer may also be frustrated with PCBs that do not meet their desired specifications or fail during testing.
Influences:
- They are heavily influenced by the quality and reliability of the PCBs, as well as the supplier’s ability to meet tight deadlines and provide custom solutions.
- The buyer is also influenced by the price of the PCBs, but they understand that high-quality PCBs may cost more.
Personality:
- John is likely analytical, detail-oriented, and pragmatic.
- They are also relationship-oriented and value suppliers who are trustworthy, responsive, and communicative.
Technology:
- John prefers to communicate through email or phone, and he values quick responses to his inquiries.
- He also attends industry conferences and trade shows and is always looking for new suppliers and technologies.
User Flow
User Flow reflects user’s progress from the launch of the application to the discovery of all functionalities in the app and doing some actions.
The Final Design
Ordering Platform
Ordering Platform
Ordering Platform
